This is it!

[{"title": "All", "image": "https://pridespots.com/wp-content/uploads/AF1QipOgf7msaLG3C2eYZSByuXTObme2CMASBmSvu44Vw779-h400.jpeg"}, {"title": "Latest", "image": "https://pridespots.com/wp-content/uploads/AF1QipPTcZg8vFF7_FtOHfPeDn7UxCwAISGxsRrzh3D6w779-h400.jpeg"}, {"title": "Food & drink", "image": "https://pridespots.com/wp-content/uploads/AF1QipPyJQNi738aS-WEHEb4BQ0hi619wKct1y6ft49lw779-h400.jpeg"}, {"title": "Vibe", "image": "https://pridespots.com/wp-content/uploads/AF1QipNGBDwecFqnkm_Z5qsnVSN4-AY-QHjB41DoeUiOw779-h400.jpeg"}, {"title": "Bar", "image": "https://pridespots.com/wp-content/uploads/AF1QipPq9H24Jo21GbAUZGhCC8UvLmg6FihVMM9BN5GHw779-h400.jpeg"}, {"title": "By owner", "image": "https://pridespots.com/wp-content/uploads/AF1QipOL0UlzXaofkSnyQljQB9Oyy-t7edt7oT1a2U4Sw779-h400.jpeg"}]

This is it!

5.42

Gay bar & cocktail lounge, open since 1968, with a jukebox & events such as karaoke nights.

Service options


Highlights


Accessibility


Offerings


Dining options


Amenities


Atmosphere


Crowd


Planning


Payments


Parking


418 E Wells St, Milwaukee, WI 53202, United States

Monday - Thursday: 3 PM–2 AM

Friday: 3 PM–2:30 AM

Saturday: 1 PM–2:30 AM

Sunday: 1 PM–2 AM

214 Comments


#

Madison Dobbs

10

Came all the way from Austin to Milwaukee to visit my partners family and we had to go to This is it! We came during Happy Hour and Jazz was our bartender. She was SO friendly and told us fun facts about the place. We got photos with Trixie’s septor and everything! Can’t wait to come back here!


#

Kenneth D

2

Visited This Is It Tuesday (8/6/24) and have never felt so unwelcome! Both bartenders on duty were downright rude. Never have I ever experienced a bartender sigh and roll their eyes after placing a SIMPLE order, or any order for that matter. It’s unfortunate to see a Milwaukee staple operated and managed so poorly……


#

Kayla Harrison

10

one of my favorite spots!! staff is super friendly and drinks are reasonably priced. always a great time


#

2kye

6

I really do love the drag shows here, the only reason I give it three stars is the size. It’s kind of an awkward building and there’s a big wall dividing the stage area from the bar area- there are two bar areas though and two bathrooms. The dance floor can be really fun and there is a back ally thats nice to visit when it gets too crowded.


#

Sage Gerwig

10

This is one of the most welcoming and fun environments I’ve ever experienced. The bartenders (Jaz, Darnell, Angel, Jacques, Amani, Raspberry and Tyler to name a few!) make you feel like family and are so accommodating and kind. I recommend this establishment to all my friends and I know anyone who comes here will have the time of their lives.


#

Joshua tie

10

Everytime I’ve visited this establishment I’ve had the greatest experience. It’s just such a cool spot and the staff is just phenomenal. Wish I had a bar like this in my city.


#

Tyler L

2

When asked for a vodka redbull, got a redbull no vodka. When asked for cherry bombs. Got WATERMELON REDBULL. Had to ask for the redbull to in the cherry bombs, he literally reached out and grabbed an opened redbull can and it wasn’t even the right flavor for the shots. Seriously so disappointed it wasn’t even a busy night he was just trying to be rude. Simply SLOTHLY. I usually love this place but it’s going so downhill. Smh.


#

Yoshi Halmar

4

The DJ was Not good Played whack music, he played a couple good songs but ended up fumbling, no situational awareness, horrible cow behavior a a a it’s gonna be a nicehkh I’m not gonna I’ve been thrown up that and I can’ now I can’t drink. I can’t drink anything until I get two glasses oa myself control interrupted Taylor. Swift said last called 10 times. DJ

MORE COMMENTS

418 E Wells St, Milwaukee, WI 53202, United States

Monday - Thursday: 3 PM–2 AM

Friday: 3 PM–2:30 AM

Saturday: 1 PM–2:30 AM

Sunday: 1 PM–2 AM

More places in Milwaukee

Go up